Our 100% online process makes getting covered quick and easy. What used to take weeks can now be done in minutes—so you can get back to what matters.
Our team of agents is non-commissioned, so they have your best interest in mind. No more worrying about being upsold on an unnecessary and expensive policy by a commissioned salesperson.
We offer a wide range of policy options for your budget and needs. With Ethos, you can customize your term amount and length so you can get a plan that works for you and your loved ones.
Your premium won’t become more expensive as you age or if your health changes. The price you pay at the start of your policy is the same price you’ll be paying for the entire duration of your term.
If you’re not happy with your policy in the first 30 days for any reason, we’ll refund your payment in full.
You can cancel your policy anytime, with no cancellation fees.
Our partners are rated “Excellent” and “Superior” by A.M. Best, have paid out hundreds of millions of dollars in claims, and have literally been around longer than sliced bread.
We’re backed by industry-leading investors like Sequoia Capital and Google Ventures— the same investors that have partnered with companies like Instagram, Spotify, and Airbnb.
Don’t just take it from us. We have an ‘Excellent’ rating from Trustpilot with 4.6 stars and an A+ rating from the Better Business with zero customer complaints.
Our founders, Peter Colis and Lingke Wang, met at Stanford Business School and started Ethos in 2016 with the goal of making life insurance affordable, accessible, and straightforward. While Lingke was in college, he was upsold on an expensive life insurance policy he didn’t need. Eventually, he realized he wasn’t alone. Many Americans don’t know much about life insurance or have the right coverage. So Lingke and Peter set out on a mission to help people protect their families with affordable, easy life insurance.