Life insurance that puts you first.
With Ethos, people always come before profit.
grandfather and grandson walking
We’re changing the game.
waving hand
Fast, straightforward application
What used to take weeks can now be done in minutes. Our online application makes it easy to apply—without mounds of confusing paperwork.
stacked money
No upselling or hidden fees
Our team of agents is salaried, so you don’t have to worry about being upsold on an expensive policy by a commissioned salesperson.
potted plant
Flexible plans and prices
We offer a wide range of policy options for your budget. With Ethos, you can customize your term amount and length so you get the coverage you actually need. And you can renew your policy until you reach the age of 95.
graph icon
Price-lock guarantee
Since we offer level term policies, your rate is locked in for the entire duration of your term. It doesn’t become more expensive as you age or if your health changes.
graph icon
Money back guarantee
If you’re not happy with your policy in the first 30 days, we’ll refund your payment in full.
graph icon
Cancel anytime
You can adjust or cancel your policy anytime, at no cost to you.
We’re here for life.
With industry-leading partners and investors, Ethos is built to last.
graph icon
Trusted partners
We partner with Legal & General America, RGAX, Assurity Life Insurance Company, and MunichRe to provide you affordable coverage.
graph icon
Strong investors
Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms. They’ve put their money on us so we can focus on you.
graph icon
Top ratings
Don’t just take it from us. We have an ‘Excellent’ rating from Trustpilot with 4.6 stars and an A+ rating from the Better Business with zero customer complaints.
Ready to get started?
Get an instant, personalized quote and see multiple policy options.