Lock in your lowest life insurance rate

The older you get, the more life insurance rates increase. The sooner you buy, the sooner you'll lock in your lowest premium—and save the most money in the long run.
rates by age
Waiting could cost you

Purchasing life insurance early typically sets you up for your best rates. The cost of purchasing life insurance can increase by 8% to 12%, on average, for each year you delay. However, the moment you sign your policy, your rate is locked in and won't change during the policy's term. 

For example, a 40-year-old non-smoking male in good health could get a new, 20-year term policy with $1 million coverage for $2,172 a year.* However, if he were to purchase the same policy at age 41, his cost would rise to $2,340 a year—and he'd spend $2,508 annually if he waited another year.

rates by age
Average term life insurance rates by age

As you age, your average life insurance costs increase. Based on our policies, we developed a chart that shows the shift in premiums based on different age groups. The term life insurance quotes shown represent a 10-year term life insurance policy with a death benefit of $1 million for applicants in good health. 

In this scenario, the monthly cost of life insurance for a 35-year-old non-smoker would be $65. A 45-year-old non-smoker would pay a $135 monthly premium for the same policy.* By purchasing this policy at age 35 instead of 45, you could save $840 per year over the life of your policy.

price chart
Common mistakes when buying life insurance
Waiting until you have kids

If you delay buying life insurance until you have kids, it could cost you valuable years of locking in a low premium. Even if you don’t yet have children to protect, life insurance can cover your personal debts, medical bills, home mortgage, lost wages, and even funeral expenses.

Your health status is one of the most crucial factors when determining premiums. The healthier you are, the less you pay, so getting life insurance at a younger age can be advantageous. As you age, the risk of developing health issues (such as cancer or diabetes) can lead to higher premiums and sometimes make it difficult to get coverage. Securing life insurance earlier in life helps protect you—and those who depend on you—against any unexpected changes.

Relying on employer-sponsored coverage

Employer-provided life insurance is a nice benefit, but these policies rarely offer sufficient coverage. Employer-sponsored policies typically only provide coverage of one to two times your annual salary. However, financial experts recommend you carry coverage about ten times your salary. And any change to your employment status (such as retirement, layoff, or job change) likely means you’ll lose the policy. If a change occurs when you're older—or after you've developed a health issue—it could be more expensive and difficult to secure new coverage. Having your own policy helps protect you and your loved ones against life’s unexpected changes.

How Ethos works
Ethos makes it easy to apply for a life insurance plan that helps protect those you care about most.
1
Choose your coverage
Select the life insurance policy that’s right for you. If you're not sure, keep in mind that you can make adjustments after you get approved. Wondering how much coverage you need? Use our handy calculator.
2
Apply in minutes
After choosing your plan, complete our simple online application and answer questions about your age, health, medical history, and lifestyle. It's easy, straightforward, and should only take about 10 minutes.
3
Get coverage
Once you submit your application, we’ll process it in real-time for a quick—often instant—decision. You can activate your coverage immediately after receiving approval, and we won't require a medical exam (the health questions you answer are enough).
A+ rated and backed by top insurance agencies

Ethos works with some of the world's largest and most respected insurance companies, so you can feel confident and secure. Ethos puts our customers and their needs first, as is evident in our excellent user ratings.

A+
See what verified customers say on Trustpilot
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell M.
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard P.
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M.F. Cook
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell M.
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard P.
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M.F. Cook
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
We're here to help
At Ethos, we know life insurance is a significant decision, so we make it easy to get answers. Our team of licensed non-comissioned agents is ready to answer all your questions.
We're featured in:
VentureBeat
Business Insider
CNBC
Bloomberg
Yahoo! Finance
Fortune
Forbes
TechCrunch
We take privacy seriously. By using our site you agree to our Terms of Use and acknowledge our Privacy Policy.