Life insurance, built for people.
The life insurance process typically treats people like numbers and figures. At Ethos, we treat people like people. Using technology, we built a simple and efficient online application process that can be completed in a matter of minutes—not weeks.
Why We Exist

The life insurance industry has mistaken technology for a calculator—a way to translate your humanity into numbers, pass them through a formula, and spit out a policy. In the process, they are over-insuring lives and undervaluing people. With most families in America struggling to afford a $400 emergency, the math didn't add up.

Ethos is life insurance, the human way. We focus on the person at the heart of every policy because something as important as life insurance shouldn't be so difficult or expensive to get.

We use technology to learn about what makes you unique, so that we can find new and truly personal ways to cover you.

We respect your time by asking less and providing more. We invest in lasting relationships. We found every policy in who you are, what you can afford, and who you’re protecting. And we find both the right and new ways to insure more people.

Life insurance is about people. So we made Ethos about people, too.

Our investors
sequoia logo
accel logo
google ventures logo
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Our leadership
Peter Colis, Co-Founder & CEO
Peter started Ethos with his fellow co-founder Lingke Wang to make life insurance easily accessible and more affordable for everyone. He completed his MBA at Stanford and previously founded Ovid Life.
Lingke Wang, Co-Founder & CTO
Lingke co-founded Ethos after being sold an expensive permanent life insurance policy that he didn’t need. Now he’s building products to make finding the right one easy. Lingke has an MBA from Stanford and previously founded Ovid Life.
Gokul Dhingra, VP of Product
Gokul joined Ethos to lead all things product, bringing with him experience from Instagram, Facebook, and Snapchat. His deep understanding of building consumer-first products has been invaluable to the team. Gokul completed his MBA at Stanford.
Vipul Sharma, VP of Engineering
Prior to Ethos, Vipul founded Simppler, an employee referral platform, that was later acquired. He also led engineering teams at Indeed.com and Eventbrite. Vipul has a BE from Roorkee and an MS in Computer Science from the University of Houston.
Brittany Yoon, VP of Operations
Before coming to Ethos to run corporate ops, Brittany led Uber’s operations in their South Korea market. Brittany holds an MBA from Harvard Business School.
Phil Murphy, VP of Insurance
Before joining Ethos, Phil was a VP of Underwriting at Munich Re, the largest global reinsurer. He completed his MBA at DePaul and brings with him a wealth of knowledge and expertise about the insurance industry.
David Zhang, VP of Finance & Strategy
David joined Ethos after working as an investor at a hedge fund and at the Yale Endowment. David completed his MBA at Stanford and was the valedictorian of his class.
Brett Wilson, VP of Risk & Actuarial
Brett was most recently the CFO of the Latin American division of Old Mutual, an international financial services group. Brett holds an MS in Management from Stanford and is a fellow of the Institute and Faculty of Actuaries.