We’re here to help millions protect their families with access to simple, affordable life insurance.

And we’re well on our way.

father tickling his twin sons
We saw a problem with the life insurance industry. And a way to fix it.

The traditional process could take weeks to complete—and that’s just the application. It could involve confusing paperwork and long phone calls with commissioned agents. At the end of the day, it wasn’t as people-friendly as it could be.

We set out to change that.

Ethos has redesigned the application process from start to finish, to make sure you always come first. How? By offering flexible coverage options, eliminating unnecessary hassles, giving you access to valuable online tools, and having a team of non-commissioned agents ready to help you through it all.

We’re here to put you first.

See how we’re changing the game
Our origins

Our founders, Peter Colis and Lingke Wang, started Ethos in 2016 with the goal of making life insurance affordable, accessible, and straightforward. The inspiration for Ethos stemmed from a negative experience with traditional life insurance. While Lingke was in college, he was upsold on an expensive life insurance policy he didn’t need and couldn’t afford. The pair eventually realized that Lingke’s experience wasn’t unique. Many Americans don’t know enough about life insurance, or have the right coverage for their families.

Over $100M of invested capital
sequoia logo
accel logo
google ventures logo
stanford logo
goldman sachs logo
Industry-leading partners

Ethos partners with some of the most respected and highly-rated insurance carriers in the world. As a third-party administrator, Ethos offers policies issued by Legal & General America (est. 1836), which has A+ (Superior) rating from A.M. Best and serves 10 million customers worldwide. Policies are reinsured by Munich Re (est. 1880), which also holds an A+ (Superior) rating from A.M. Best. Together, these insurance giants have paid out hundreds of millions of dollars in life insurance claims for over a hundred years.

A+ rating
Want to join our team?
Help us build the future of the life insurance industry.
We use cookies to improve your experience on our site and collect data and personal information, all as described more fully in our privacy policy. By using our website, you agree to our use of cookies and our privacy policy.