We’re here to help millions protect their families with access to simple, affordable life insurance.

And we’re well on our way.

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We saw a problem with the life insurance industry. And a way to fix it.

The traditional process could take weeks to complete—and that’s just the application. It could involve confusing paperwork and long phone calls with commissioned agents. At the end of the day, it wasn’t as people-friendly as it could be.

We set out to change that.

Ethos has redesigned the application process from start to finish, to make sure you always come first. How? By offering flexible coverage options, eliminating unnecessary hassles, giving you access to valuable online tools, and having a team of non-commissioned agents ready to help you through it all.

We’re here to put you first.

Our origins

Our founders, Peter Colis and Lingke Wang, started Ethos in 2016 with the goal of making life insurance affordable, accessible, and straightforward. The inspiration for Ethos stemmed from a negative experience with traditional life insurance. While Lingke was in college, he was upsold on an expensive life insurance policy he didn’t need and couldn’t afford. The pair eventually realized that Lingke’s experience wasn’t unique. Many Americans don’t know enough about life insurance, or have the right coverage for their families.

Over $100M of invested capital
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Industry-leading partners

Ethos partners with some of the most respected and highly-rated insurance carriers in the world. As a third-party administrator, Ethos offers policies issued by Legal & General America (est. 1836), which has A+ (Superior) rating from A.M. Best and serves 10 million customers worldwide. Policies are reinsured by Munich Re (est. 1880), which also holds an A+ (Superior) rating from A.M. Best. Together, these insurance giants have paid out hundreds of millions of dollars in life insurance claims for over a hundred years.

A+ rating
See how we’re changing the game
Our leadership
Peter Colis, Co-Founder & CEO - Headshot
Peter Colis, Co-Founder & CEO
Peter started Ethos with his fellow co-founder Lingke Wang to make life insurance easily accessible and more affordable for everyone. He completed his MBA at Stanford and previously founded Ovid Life.
Lingke Wang, Co-Founder & CTO - Headshot
Lingke Wang, Co-Founder & CTO
Lingke co-founded Ethos after being sold an expensive permanent life insurance policy that he didn’t need. Now he’s building products to make finding the right one easy. Lingke has an MBA from Stanford and previously founded Ovid Life.
Gokul Dhingra, VP of Product - Headshot
Gokul Dhingra, VP of Product
Gokul joined Ethos to lead all things product, bringing with him experience from Instagram, Facebook, and Snapchat. His deep understanding of building consumer-first products has been invaluable to the team. Gokul completed his MBA at Stanford.
Vipul Sharma, VP of Engineering - Headshot
Vipul Sharma, VP of Engineering
Prior to Ethos, Vipul founded Simppler, an employee referral platform, that was later acquired. He also led engineering teams at Indeed.com and Eventbrite. Vipul has a BE from Roorkee and an MS in Computer Science from the University of Houston.
Phil Murphy, VP of Insurance - Headshot
Phil Murphy, VP of Insurance
Before joining Ethos, Phil was a VP of Underwriting at Munich Re, the largest global reinsurer. He completed his MBA at DePaul and brings with him a wealth of knowledge and expertise about the insurance industry.
David Zhang, VP of Finance & Strategy - Headshot
David Zhang, VP of Finance & Strategy
David joined Ethos after working as an investor at a hedge fund and at the Yale Endowment. David completed his MBA at Stanford and was the valedictorian of his class.
Brett Wilson, VP of Risk & Actuarial - Headshot
Brett Wilson, VP of Risk & Actuarial
Brett was most recently the CFO of the Latin American division of Old Mutual, an international financial services group. Brett holds an MS in Management from Stanford and is a fellow of the Institute and Faculty of Actuaries.
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