Life insurance, the human way.
We built Ethos to make it faster and easier to get term life insurance. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.
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Want to know more about Ethos life insurance?
Learn more about our quick and easy application process and how to pick the best policy for your family.
Learn more →
Apply now
Our straightforward, online application can be completed in minutes.
Start application →
People before profit
We treat our customers with the same consideration and care we would expect our own families to receive. That means no salespeople, no hidden fees, and no mounds of confusing forms and paperwork–ever.
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Fast & easy process
Unlike the traditional paper process that can take weeks, our application is online and can be completed in minutes.
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Trusted by thousands
Ethos life insurance is rated "Excellent" with 4.6 stars on Trustpilot, and we've been rated A+ by the Better Business Bureau with zero customer complaints.
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Industry-leading partners
We've partnered with some of the industry's largest and most respected companies to ensure the safety and reliability of the policies we offer, including Legal & General America, RGAX, Assurity Life Insurance Company, and Munich Re.
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Insure your life. In three simple steps.
Ethos makes it easy to apply for a plan that protects the people you care about most.
See your options
Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.
Apply in minutes
After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 5 minutes.
Get your decision
Our underwriters will review your application and present your options. It’s that simple.
Why thousands of Americans choose Ethos
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard Pula
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook