Protect your family with ease

Apply for simple, affordable term life insurance in minutes.
melissa holding phone
It's a win-win
Your family gets financial security. You get peace of mind. There’s no reason to put it off any longer.
Simple from start to finish

With Ethos, you can apply for term life insurance online in just about 10 minutes without talking to an agent (unless you want to—then we’re happy to help). We offer flexible coverage options you can personalize to fit your budget and coverage needs. And most people don’t even need a medical exam.

dad and son building together
One monthly payment. All the peace of mind.

Every policy we offer includes level premiums, meaning your rate will never increase during your term. It’s kind of like a monthly subscription that promises your family financial protection in case something happens to you. And you can’t put a price tag on that kind of peace of mind.

mom laughing with daughter
Financial stability for their future

Owning life insurance can help your family cover the big things—like the costs of a mortgage, debt, and it can also replace your income. If you have children or plan on starting a family, life insurance can also help protect any future plans (like college) and help make sure your family can reach its ultimate goals.

kids playing under covers
Plus, it’s more affordable than you think.

With Ethos, $1 million in coverage starts as low as $1 a day.

comparison chart affordability
Quotes for a 32-year old female non-smoker in good health with a 10-year term (as of 6/4/20).
Get a free, personalized quote.
See coverage options and price estimates instantly.
Coverage you can trust

Every term life insurance policy we offer is backed by Legal & General America, which has issued over a million policies in the U.S. for over 70 years. LGA currently has over $734 billion coverage in force, with superior financial strength ratings across the board.

excellent rating
Get a quote
See a range of personalized price estimates in seconds.
Gender
Health
Nicotine use?
Explore your coverage options
Adjust the coverage amount and term length to find a plan you like. Then apply online (with no obligations) and get your real rate.
The estimated monthly rate for this policy is:
From
To
Coverage amount
$500,000
 
 
 
 
Term length
30 years
 
 
 
 
Please note that all prices quoted are subject to change, including due to underwriting.
See what verified customers say on Trustpilot
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell M.
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M.F. Cook
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell M.
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M.F. Cook
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard P.
We use cookies to improve your experience on our site and collect data and personal information, all as described more fully in our privacy policy. By using our website, you agree to our use of cookies and our privacy policy.