Life insurance, the human way.

We built Ethos to make it faster and easier to get term life insurance. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

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Want to know more about Ethos life insurance?

Learn more about our quick and easy application process and how to pick the best policy for your family.

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Apply now

Our straightforward, online application can be completed in minutes.

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Why thousands of Americans choose Ethos

via Trustpilot

It was the easiest transaction ever

It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!

Wendell Malphrus

via Trustpilot

Great experience from start to finish

Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping

Richard Pula

via Trustpilot

I loved working with Ethos

I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!

M. F. Cook

via Trustpilot

It was the easiest transaction ever

It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!

Wendell Malphrus

via Trustpilot

Great experience from start to finish

Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping

Richard Pula

via Trustpilot

I loved working with Ethos

M. F. Cook

via Trustpilot

Quick, Honest, Stress Free

Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!

Josh

Please note that all prices quoted are subject to change, including due to underwriting.

Life insurance protects their future.

When you buy life insurance, you’re protecting the people you care about most. If you have a mortgage or carry any debt, your policy can help shield your family from bearing the brunt of those costs. Your policy can also help cover your family’s living expenses, education costs, and protect their financial future. At Ethos, we’re focused on helping you do just that.

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The Ethos difference:

Fast and easy process

We offer flexible policy options to fit your life, and our simple online application takes just a few minutes, not weeks. So you can get back to what’s important.

Honest advice, non-pushy agents

You don’t need to talk to an agent – unless you want to. Our agents are experts in finding you the coverage that best suits your family’s needs.

Trusted by thousands

We have an ‘Excellent’ rating from Trustpilot with 4.8 stars and an A+ rating from the Better Business with zero customer complaints. That’s why thousands of Americans choose Ethos.

Industry-leading partners

We work with Legal & General America, RGAX, Assurity Life Insurance Company, and MunichRe to offer you the best life insurance plan.

Insure your life. In three simple steps.

Ethos makes it easy to apply for a plan that protects the people you care about most.

See your options

Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.

Check my price→

Apply in minutes

After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 5 minutes.

Get your decision

Once your application is submitted, we’ll process the information to provide you a quick (sometimes instant) decision on coverage eligibility and your rate. If approved, you can activate your coverage immediately.

Our commitment to you

Ethos was built with one goal: protect millions of families by providing access to affordable, straightforward life insurance. From streamlining the application process to offering flexible policy options, everything we do is centered on helping you protect your family. So you can get back to what matters.

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Need help getting started?

Our customer support team is happy to answer any questions you may have. Call or text us at (415) 915-0665 or email hello@ethoslife.com.

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Life insurance, the human way.

The estimated monthly rate for this policy is: