Insure your life. It's never been easier.

Seriously, it only takes about 10 minutes.

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Estimate your life insurance policy rate using our free online tool.
Apply now
Apply now online to learn what you qualify for and get your final rate.
The Ethos difference
Ethos is designed for people who don't have time for fine print, extra doctors appointments or calls with sales agents.
Less time. Less stress.

Being responsible is usually really unpleasant. But at Ethos, we use technology to make buying life insurance easier, so doing the responsible thing actually feels almost... good.

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Get a personalized quote in seconds.
Use our simple online tool and answer these 5 questions to get an instant price estimate.
Life insurance? But I'm invincible.

Ironically, now is the time you need life insurance the most. If something happens to you during your income earning years, your loved ones don't just lose you –– they may also lose the financial future you're building for them. Getting term life insurance helps ensure that their future is safe.

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Plus, it's more affordable than you think.

With Ethos, $1 /day can get your family $1 million in coverage.

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Quotes for a 32-year old female non-smoker in good health with a 10-year term (as of 1/29/20).
Here's what our customers say...
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard Pula
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Life insurance basics
Learn more about term life insurance and how to choose the best policy for your family.
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About Ethos
Learn how Ethos is reinventing life insurance to make it accessible and affordable for all families.
how it works
How it works
Learn how our simple application process works and what to expect
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