After you choose your coverage, complete our online application. It’s simple, straightforward and can be completed in minutes.
Our underwriters will review your application and if you’re approved, we’ll work with you to make sure you get the coverage you need.
Why thousands of families choose Ethos
Ethos makes life insurance accessible and straightforward for everyone.
Fast, easy, free application
Our online application can be completed in minutes—without confusing paperwork or phone calls with agents.
Affordable, personalized coverage
We offer a wide variety of coverage options to fit your budget and give you the coverage you need.
No pushy agents or hidden fees
Our team of agents is salaried, so you don’t have to worry about dealing with commissioned salespeople.
Lock in your lowest rate
Life insurance premiums only increase as you age, so applying now means you can lock in your lowest rate. If you change your mind within the first 30 days, we’ll refund your payment in full. And with Ethos you can cancel your coverage anytime, with no cancellation fees.
Life Insurance Rates by Age
*Estimates based on a $1 million, 10-year policy for a healthy, non-smoking female.
Get started with an instant quote
No need to speak with an agent on the phone. Take the first step towards protecting your family’s future.
We’re here for life
With industry-leading partners and investors, Ethos is built to last.
We partner with industry leaders like Legal & General America, RGAX, Assurity Life Insurance Company, and Munich Re to provide you affordable coverage.
Our investors include Google Ventures, Sequoia, Jay-Z, Will Smith, Goldman Sachs, and other top venture capital firms. They’ve put their money on us so we can focus on you.
Don’t just take it from us. We have an ‘Excellent’ rating from Trustpilot with 4.6 stars and an A+ rating from the Better Business with zero customer complaints.