Life insurance designed with you in mind
Ethos makes it easy to apply for life insurance and protect your family’s financial future. What traditionally took weeks can now be done in minutes.
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Get an instant, personalized quote
No need to wait around for an agent to call you. Compare quotes and policy options in seconds, then select the plan that works best for you.
Get covered in 3 steps
Because protecting your family should be this simple.
1
See your options
Get an instant, personalized quote and customize your coverage amount and term length to fit your needs.
2
Apply in minutes
After you choose your coverage, complete our online application. It’s simple, straightforward and can be completed in minutes.
3
Get covered
Our underwriters will review your application and if you’re approved, we’ll work with you to make sure you get the coverage you need.
Why thousands of families choose Ethos
Ethos makes life insurance accessible and straightforward for everyone.
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Fast, easy, free application
Our online application can be completed in minutes—without confusing paperwork or phone calls with agents.
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Affordable, personalized coverage
We offer a wide variety of coverage options to fit your budget and give you the coverage you need.
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No pushy agents or hidden fees
Our team of agents is salaried, so you don’t have to worry about dealing with commissioned salespeople.
Get started with an instant quote
No need to speak with an agent on the phone. Take the first step towards protecting your family’s future.
We’re here for life
With industry-leading partners and investors, Ethos is built to last.
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Trusted partners
We partner with industry leaders like Legal & General America, RGAX, Assurity Life Insurance Company, and Munich Re to provide you affordable coverage.
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Strong investors
Our investors include Google Ventures, Sequoia, Jay-Z, Will Smith, Goldman Sachs, and other top venture capital firms. They’ve put their money on us so we can focus on you.
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Top ratings
Don’t just take it from us. We have an ‘Excellent’ rating from Trustpilot with 4.6 stars and an A+ rating from the Better Business with zero customer complaints.
Want to learn more about life insurance?
Learn the basics and answers to common questions in our life insurance guide.