Insure your life. It's never been easier.

(Seriously it only takes about 10 minutes)
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The Ethos difference
Ethos is designed for people who don't have time for fine print, extra doctors appointments or calls with sales agents.
Life insurance? But I'm invincible.

Ironically, now is the time you need life insurance the most. If something happens to you during your income earning years, your loved ones don't just lose you –– they may also lose the financial future you're building for them. Getting term life insurance helps ensure that their future is safe.

mom doing yoga
Life insurance that actually fits your life.

With term life policies that are tailored to fit your exact life stage, you can protect those you care about without the pressure to buy expensive coverage you don't want or need.

What's term life insurance? Good question!

family
Less time. Less stress.

Being responsible is usually really unpleasant. But at Ethos, we use purpose-built technology to make buying life insurance easier, so doing the responsible thing actually feels almost... good.

value props
Plus, it's more affordable than you think.

With Ethos, $1 million in coverage starts as low as $1 a day.

price chart
Quotes for a 32-year old female non-smoker in good health with a 10-year term (as of 1/29/20).
Quote calculator
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Get a personalized life insurance quote in seconds.
No need to wait around for an agent to call you. Compare quotes and policy options in seconds, then select the plan that works best for you.
Here's what our customers say...
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard Pula
So, what are you waiting for?
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