Protect the people you love in minutes.

Simple, affordable life insurance starts here.

The Ethos difference

Ethos is an easy, convenient way to get life insurance with honesty and transparency the whole way.

Simple from start to finish

Life insurance is important to protect your family—but getting it shouldn’t take over your life. With Ethos, you can apply online in just about 5 minutes without talking to an agent (unless you want to). And most people don’t even need a medical exam.

Life insurance that actually fits your life.

With life policies that are personalized to fit your specific coverage needs, you can protect the people you care about with affordable coverage that fits your budget. And if you want advice, our licensed experts are always ready to help.

New to life insurance?

Coverage you can trust

We’ve teamed up with some of the industry’s top life insurance carriers like Legal & General America (LGA), AAA Life, and CUNA/ TruStage™. Together, they’ve insured millions of Americans and have earned superior financial strength ratings across the board. Our advanced data technology matches customers with affordable, personalized life insurance, and we leave the actual insuring to the industry giants that have paid out billions of dollars in claims.

Plus, it's more affordable than you think.

With Ethos, $1 million in coverage starts as low as $1 a day.

Quotes for a 32-year old female non-smoker in good health with a 10-year term (as of 6/4/20).

Please note that all prices quoted are subject to change, including due to underwriting.

See what our customers are saying

via Trustpilot

It was the easiest transaction ever

It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!

Wendell M.

via Trustpilot

Quick, Honest, Stress Free

Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!

Josh

via Trustpilot

I loved working with Ethos

I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!

M. F. Cook