Insure your life. It's never been easier.

(Seriously it only takes about 10 minutes)
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The Ethos difference
Ethos is designed for people who don't have time for fine print, extra doctors appointments or calls with sales agents.
Life insurance? But I'm invincible.

Ironically, now is the time you need life insurance the most. If something happens to you during your income earning years, your loved ones don't just lose you –– they may also lose the financial future you're building for them. Getting life insurance helps ensure that their future is safe.

mom doing yoga
Life insurance that actually fits your life.

With life insurance policies that are tailored to fit your exact life stage, you can protect those you care about without the pressure to buy expensive coverage you don't want or need.

What's life insurance? Good question!

family
Less time. Less stress.

Being responsible is usually really unpleasant. But at Ethos, we use purpose-built technology to make buying life insurance easier, so doing the responsible thing actually feels almost... good.

value props
Plus, it's more affordable than you think.

With Ethos, $1 million in coverage starts as low as $1 a day.

price chart
Quotes for a 32-year old female non-smoker in good health with a 10-year term (as of 6/4/20).
Get a quote
See a range of personalized price estimates in seconds.
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Explore your options
Adjust the coverage amount and term length to find a plan you like. Then apply online (with no obligations) and get your real rate.
The estimated monthly rate for this policy is:
From
To
Coverage amount
$550,000
 
 
 
Term length
10 years
 
 
 
 
Please note that all prices quoted are subject to change, including due to underwriting.
See what our customers are saying.
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell M.
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell M.
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard P.
So, what are you waiting for?
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