Life insurance for every budget

Ethos makes it easy to get an affordable life insurance policy to protect your family. With just a short online application, you can get the right coverage for your needs and budget. Get started with an instant, personalized quote.

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Peace of mind is more affordable than you think.

With Ethos, $1/ day can get your family $1 million.

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Get an instant, personalized life insurance quote.
There’s no need to wait to talk to an agent. Compare quotes and policy options instantly, then choose the plan that works best for you and apply from there. It's that simple.
Protect the ones you love.

If something happens during your prime earning years, your loved ones don’t just lose you—they may also lose the financial future you’re building for them. Life insurance can help cover funeral costs, housing, medical expenses, retirement income, children's college, debts, and more. Even if you have employer-sponsored life insurance, you may still want to consider additional coverage. Employer-sponsored policies often only cover 1-2x your salary and terminate if you leave the company. Most people need 10-12x their income.

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Coverage you can trust. Support when you need it.
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We're here to help
Our licensed customer service specialists are here to help you find the right policy. All of our agents are non-commissioned, so you know you are getting the right recommendation for you.
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You're in good company
Ethos life insurance is rated "Excellent" with 4.6 stars on Trustpilot, and we've been rated A+ by the Better Business Bureau with zero customer complaints.
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Backed by giants
We've partnered with some of the industry's largest and most respected companies to ensure the safety and reliability of the policies we offer, including Legal & General America, RGAX, Assurity Life Insurance Company, and MunichRe.
Here's what customers are saying
via Trustpilot
Easy application
Easy application, great people, best life insurance experience I've ever had. I highly recommend!!!!!!!!!!!!
G M Kulk
via Trustpilot
Opportunity
The opportunity given to me to get life insurance to protect my new mortgage at my age is astounding. I thank your company for this.
Lloyd Box
via Trustpilot
Very satisfied customer!!!!
The entire process from application to issuance of policy was seamless and quick. The staff were professional, empathetic and well informed.
Ron G.
via Trustpilot
Easy application
Easy application, great people, best life insurance experience I've ever had. I highly recommend!!!!!!!!!!!!
G M Kulk
via Trustpilot
Opportunity
The opportunity given to me to get life insurance to protect my new mortgage at my age is astounding. I thank your company for this.
Lloyd Box
via Trustpilot
Very satisfied customer!!!!
The entire process from application to issuance of policy was seamless and quick. The staff were professional, empathetic and well informed.
Ron G.
via Trustpilot
Fabulous experience
Fabulous experience. Everything went very smooth and the follow up has been terrific. I can't recommend Ethos enough!
Linda Holcroft