Life Insurance

What Good Is A Life Insurance Policy You Can’t Afford?

Aug 18, 2020
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Most people avoid buying life insurance because they think it costs too much. But in reality, it doesn’t have to cost an arm and a leg to protect your family.

We recommend that your policy cost less than 1% of your monthly income. That’s it. For the median household, that’s less than $50 a month for a term insurance product ($50 well spent). In return, you get peace of mind knowing that those who depend on you will be covered in case the worst happens to you.

What else can you buy for 1% of your income that has that much value?

Picture James: a healthy, 35-year-old non-smoker. He spends less than $50 a month for his term life insurance premium and gets $700K worth of coverage for a 20-year term policy. The average person spends more money in one month on both coffee ($92) and a gym membership ($58) than James spends protecting his family’s financial future. And the payout is incredibly valuable—if something happened to James, that $700K death benefit can go towards paying off mortgages, bills, or even sending his kids to college.

Sounds too good to be true, right? But that’s how affordable it can be to get term life insurance. People pay hundreds of dollars a month to insure their cars or houses. Doesn’t it make sense to spend a fraction of that to protect your family’s future?

At Ethos, we believe life insurance should be a simple, affordable way to protect the people you care about. We want to find the right plan for you, not the one that will make us the most profit. Our service agents aren’t commissioned, so your unique needs are their top priority. We know how invaluable your family is, and we think that protecting them shouldn’t be beyond your reach. That’s why we provide your loved ones the coverage that we would want for ours.

Curious about your estimate? See for yourself.

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Adjust the coverage amount and term length to find a plan you like. Then apply online (with no obligations) and get your real rate.

The estimated monthly rate for this policy is:

Coverage amount
Term length
10 years
Please note that all prices quoted are subject to change, including due to underwriting.