Life Insurance

Why families trust Ethos

Jan 31, 2020
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Ethos was founded to bring people a better experience when applying for life insurance. And with billions issued in coverage, we’re doing just that. Ethos follows rigorous privacy practices and partners with the world’s most-respected insurance companies—so you know you’re getting a policy you can count on.

How do I know Ethos is legit?

Ethos is rated A+ by the Better Business Bureau (BBB) with zero customer complaints. The BBB is a non-profit organization dedicated to promoting marketplace trust. Ethos also has an ‘Excellent’ rating from Trustpilot with 4.8 stars from customer reviews.

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How do I know my privacy is protected?

Protecting your privacy always comes first. We know some of the information we collect is sensitive, which is why we only ask for information we need to verify your identity and assess your application. We use thorough privacy and security practices to make sure any information you give is completely safe. And of course, we never sell or use your information for any non-business purposes.

How do I know my policy is reliable?

Ethos partners with some of the most respected and highly-rated insurance carriers in the world. As a third-party administrator, Ethos offers policies issued by Legal & General America (est. 1836), which has A+ (Superior) rating from A.M. Best and serves 10 million customers worldwide. Policies are reinsured by Munich Re (est. 1880), which also holds an A+ (Superior) rating from A.M. Best. Together, these insurance giants have paid out hundreds of millions of dollars in life insurance claims for over a hundred years.

Who are Ethos’ investors?

Ethos is proud to be backed by leading investors including Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms. They’ve put their money on us, so we can focus on you.

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10 years
Please note that all prices quoted are subject to change, including due to underwriting.