Life Insurance

Lingke's Life Insurance Story

Ethos Life · Aug 1, 2019
Father and son playing with dinosaurs and action figures
Lingke is one of the co-founders of Ethos. While he was in college, he was sold a permanent life insurance policy that he didn’t need. With no spouse or children, he had no need for life insurance. However, the agent convinced Lingke it would be a good investment vehicle. As the costs quickly mounted, he realized his financial mistake and lost most of what he paid into it.

Lingke Wang, Co-Founder of Ethos

His experience is not unique. The vast majority of permanent life insurance never pays a claim. Often, it’s lapsed due to cost.

Families deserve something better.

At Ethos, we see the clear cracks in how people have been buying life insurance and wanted to build a company that advocated for the family, instead of profits. Lingke and Peter (our CEO) started Ethos in their grad school dorm with one goal in mind: to make life insurance easy, accessible and affordable.

Here’s how we’re different:

We Have No Commissioned Agents

  • We don’t employ a single commissioned agent, meaning individuals don’t profit from selling a policy, eliminating the temptation to hard-sell or up-sell. We just want to find the right policy for you and your family.

We Start Online

  • We live in this decade where you can buy most things online and we believe that life insurance can be this way too.

We Are Fast

  • We focus on making the process simpler: building software and predictive models that cut the standard 10-week process down to just a few minutes.

We’re Here For Life

  • We believe in the utility and affordability of life insurance to protect the financial health of your loved ones. From friendly customer support to helpful advice on all aspects of life, we’ll stick with you and be with you to celebrate all of life’s wonderful moments.

We believe life insurance is intrinsically good—to protect families in their most vulnerable moments. Somewhere along the way, agents started prioritizing profits over people. That’s just not what we’re about. With Ethos, you can start protecting your loved ones today.

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