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4.7 stars on Google Reviews
Rated A+ by Better Business Bureau
Rated 4.5 on Trustpilot
We do life insurance differently.

Our 100% online and hassle-free process makes it easy to apply with no medical exams or doctor visits, just a few health questions. Not only can you get same-day coverage you can trust, we're giving most policyowners a choice of Aaptiv, SHRED, or Headspace benefit to support a happy and protected life.*

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Simple, fast, and affordable.

With Ethos, you can get a flexible policy that fits your family's needs at price you can afford.*

  • No medical exams—answer a few health questions, 100% online
  • Same-day coverage available
  • Policies backed by top-rated insurance carriers
  • Access to one free benefit like SHRED, Aaptiv, and Headspace
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Backed by giants

Our polices are issued by the same brand-name carriers you know and love.

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More than life insurance.
Most of our policies include exclusive perks designed to generate happier, healthier lives.
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