Life insurance you can trust
Life insurance is about protecting your family’s future. That’s why with Ethos, your family comes first. With personalized and affordable coverage, Ethos is here to make it easy for people like Erica to protect the ones they love most.
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Why thousands of Americans choose Ethos
Ethos has redesigned the life insurance application process from start to finish to make it accessible and transparent for everyone. Because protecting your family should be this simple.
Fast, easy, free application

Our straightforward online application can be completed in minutes—without confusing paperwork or phone calls with sales agents.

Affordable, personalized coverage

We offer a wide variety of coverage options to fit your budget and give you the coverage you need.

No pushy agents or hidden fees

Our team of agents is salaried, so you don’t have to worry about being upsold on an expensive policy by a commissioned salesperson.

Money back guarantee

If you’re not happy with your policy or change your mind in the first 30 days, we’ll refund your payment in full.

No cancellation fees

You can cancel your coverage at any time, with no extra fees.

Backed by financial giants

Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms.

How it works
We’ve simplified the application process. Get covered in 3 simple steps.
1
Apply in minutes
100% online, with no medical exams (just a few health-related questions).
2
See your options
Select the plan that works best for you with multiple coverage options to choose from.
3
Get covered
Accept your offer. If approved, you can activate your coverage immediately.
Need help getting started?

Our customer support team is happy to answer any questions you may have. Call us at (415) 322-2037 or email support@ethoslife.com.

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© 2021 Ethos Technologies Inc. Ethos operates in California as Ethos Life Insurance Services. CA license #0L28949; AR license #100164629. Ethos offers policies issued by the following carriers: Banner Life Insurance Company, a Legal & General America company (not available in NY); Ameritas Life Insurance Corp. (not licensed in NY), AAA Life Insurance Company (not licensed in NY, CA Certificate of Authority #07861); and by CMFG Life Insurance Company and TruStage Insurance Agency, LLC (TruStage Tracking Number: GEN-3258327.1-0920-1022). Products and their features may not be available in all states. To help avoid requiring a medical exam, our application asks certain health and lifestyle questions.