Life insurance you can trust
Life insurance is about protecting your family’s future. That’s why with Ethos, your family comes first. With personalized and affordable coverage, Ethos is here to make it easy for people like Dean to protect the ones they love most.
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Why thousands of Americans choose Ethos
Ethos has redesigned the life insurance application process from start to finish to make it accessible and transparent for everyone. Because protecting your family should be this simple.
Fast, easy, free application

Our straightforward online application can be completed in minutes—without confusing paperwork or phone calls with sales agents.

Affordable, personalized coverage

We offer a wide variety of coverage options to fit your budget and give you the coverage you need.

Honest advice, non-pushy agents

You don’t need to talk to an agent – unless you want to. Our agents are experts in finding you the coverage that best suits your family’s needs.

Money back guarantee

If you’re not happy with your policy or change your mind in the first 30 days, we’ll refund your payment in full.

No cancellation fees

You can cancel your coverage at any time, with no extra fees.

Backed by financial giants

Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms.

How it works
We’ve simplified the application process. Get covered in 3 simple steps.
Apply in minutes
100% online, with no medical exams (just a few health-related questions).
See your options
Select the plan that works best for you with multiple coverage options to choose from.
Get covered
Accept your offer. If approved, you can activate your coverage immediately.
Need help getting started?

Our customer support team is happy to answer any questions you may have. Call us at (415) 915-0665 or email

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Life Insurance 101
Learn all you need to know about life insurance and how to choose the best policy for your family.
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Coverage Calculator
How much life insurance is right for you? Use our free calculator to help you figure out what you need.
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See what real customers are saying about Ethos.