Fast, simple life insurance
Life insurance is about protecting your family’s future. That’s why with Ethos, your family comes first. With personalized and affordable coverage, Ethos is here to make it easy for people like Dean to protect the ones they love most.
Quote calculator
Gender
Do you use nicotine products?
How is your health?
Get an instant online quote
No need to wait around for an agent to call you. Compare quotes and policy options in seconds, then select the plan that works best for you.
Featured in
VentureBeat
CNBC
Business Insider
Bloomberg
TechCrunch
Yahoo!
Forbes
Fortune
Why thousands of Americans choose Ethos
Ethos has redesigned the life insurance application process from start to finish to make it accessible and transparent for everyone. Because protecting your family should be this simple.
Fast, easy, free application

Our straightforward online application can be completed in minutes—without confusing paperwork or phone calls with sales agents.

Affordable, personalized coverage

We offer a wide variety of coverage options to fit your budget and give you the coverage you need.

Expert advice

If you want help, our team of licensed agents are dedicated to finding you the right term life policy for you.

Money back guarantee

If you’re not happy with your policy or change your mind in the first 30 days, we’ll refund your payment in full.

No cancellation fees

You can cancel your coverage at any time, with no extra fees.

Backed by financial giants

Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms.

How it works
We’ve simplified the application process. Get covered in 3 simple steps.
1
See your options
Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.
2
Apply in minutes
After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 10 minutes.
3
Get covered
Our underwriters will review your application and present your options. It’s that simple.
Need help getting started?

Our customer support team is happy to answer any questions you may have. Call us at (415) 322-2037 or email support@ethoslife.com.

father teaching son how to ride a bike
light bulb icon
Life Insurance 101
Learn all you need to know about life insurance and how to choose the best policy for your family.
money icon
Coverage Calculator
How much life insurance is right for you? Use our free calculator to help you figure out what you need.
reviews icon
Reviews
See what real customers are saying about Ethos.
We use cookies to improve your experience on our site and collect data and personal information, all as described more fully in our privacy policy. By using our website, you agree to our use of cookies and our privacy policy.
© 2020 Ethos Technologies Inc. All rights reserved. Ethos Technologies Inc. operates in California and New York as Ethos Life Insurance Services (CA license #0L28949 and NY license # LA-1554173) and in Arkansas under license #100164629. Ethos policies are issued by Banner Life Insurance Company, a Legal & General America company, as carrier. Banner Life products are distributed in 49 states and in DC. Banner Life products are not available in New York.