The new way to buy life insurance

What used to take weeks can now be done in minutes.
father teaching son how to ride a bike
How we’re changing the game
Fast, easy process

What used to take weeks can now be done in minutes. Our straightforward online application makes it easy to apply—without mounds of confusing paperwork or phone calls with sales agents.

Flexible coverage options

We know one plan doesn’t fit all, which is why we offer a wide range of personalized coverage options. With Ethos, you can customize your policy to get the coverage that fits your needs.

mother doing yoga and son hugging her.
People before profit

Life insurance is ultimately about securing your family’s financial future. Ethos is dedicated to helping you do just that. We put you first, so you can put your family first.

father playing with kids
No commissioned agents

Our team of licensed agents is salaried, so you don’t have to worry about dealing with commissioned salespeople or hidden fees. All of our coverage options are straightforward and simple.

mother and daughter taking a nap
Price-lock guarantee

Since we offer term and guaranteed issue whole life insurance policies, your rate is locked once you activate your policy. That means it won’t become more expensive as you age or if your health changes.

Get started with an instant quote
No need to speak with an agent on the phone. Take the first step towards protecting your family’s future.
We use cookies to improve your experience on our site and collect data and personal information, all as described more fully in our privacy policy. By using our website, you agree to our use of cookies and our privacy policy.
© 2020 Ethos Technologies Inc. All rights reserved. Ethos Technologies Inc. operates in California and New York as Ethos Life Insurance Services (CA license #0L28949; NY license #LA-1554173; AR license #100164629). Ethos offers policies issued by Banner Life Insurance Company, a Legal & General America company as its carrier. (Banner Life products are distributed in 49 states and in DC. Banner Life products are not available in New York.) Ethos also offers policies issued by AAA Life Insurance Company which is licensed in all states except NY. (CA Certificate of Authority #07861.) Ethos also works with CMFG Life Insurance Company and TruStage Insurance Agency, LLC (TruStage Tracking Number: GEN-3258327.1-0920-1022). Ethos offers policies issued by Ameritas Life Insurance Corp. (not licensed in New York). Ameritas and Ethos are separate, independent entities. Products and their features may not be available in all states.