The new way to buy life insurance

What used to take weeks can now be done in minutes.
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How we’re changing the game
Fast, easy process

What used to take weeks can now be done in minutes. Our straightforward online application makes it easy to apply—without mounds of confusing paperwork or phone calls with sales agents.

Flexible coverage options

We know one plan doesn’t fit all, which is why we offer a wide range of personalized coverage options. With Ethos, you can customize your amount and term length to get the coverage that fits your needs.

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People before profit

Life insurance is ultimately about securing your family’s financial future. Ethos is dedicated to helping you do just that. We put you first, so you can put your family first.

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No commissioned agents

Our team of licensed agents is salaried, so you don’t have to worry about dealing with commissioned salespeople or hidden fees. All of our coverage options are straightforward and simple.

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Price-lock guarantee

Since we offer term life insurance policies, your rate is locked in for the entire duration of your term. That means it won’t become more expensive as you age or if your health changes.

Get started with an instant quote
No need to speak with an agent on the phone. Take the first step towards protecting your family’s future.
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© 2020 Ethos Technologies Inc. All rights reserved. Ethos Technologies Inc. operates in California and New York as Ethos Technologies Insurance Services (CA license #0L28949 and NY license # LA-1554173) and in Arkansas under license #100164629. Ethos policies are issued by Banner Life Insurance Company, a Legal & General America company, or Assurity Life Insurance Company as carriers. Banner Life products are distributed in 49 states and in DC. Banner Life products are not available in New York.