The new way to buy life insurance

What used to take weeks can now be done in minutes.
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How we’re changing the game
Fast, easy process

What used to take weeks can now be done in minutes. Our straightforward online application makes it easy to apply—without mounds of confusing paperwork or phone calls with sales agents.

Flexible coverage options

We know one plan doesn’t fit all, which is why we offer a wide range of personalized coverage options. With Ethos, you can customize your policy to get the coverage that fits your needs.

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People before profit

Life insurance is ultimately about securing your family’s financial future. Ethos is dedicated to helping you do just that. We put you first, so you can put your family first.

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No commissioned agents

Our team of licensed agents is salaried, so you don’t have to worry about dealing with commissioned salespeople or hidden fees. All of our coverage options are straightforward and simple.

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Price-lock guarantee

Since we offer term and guaranteed issue whole life insurance policies, your rate is locked once you activate your policy. That means it won’t become more expensive as you age or if your health changes.

Get started with an instant quote
No need to speak with an agent on the phone. Take the first step towards protecting your family’s future.
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© 2021 Ethos Technologies Inc. Ethos operates in California as Ethos Life Insurance Services. CA license #0L28949; AR license #100164629. Ethos offers policies issued by the following carriers: Banner Life Insurance Company, a Legal & General America company (not available in NY); Ameritas Life Insurance Corp. (not licensed in NY), AAA Life Insurance Company (not licensed in NY, CA Certificate of Authority #07861); and by CMFG Life Insurance Company and TruStage Insurance Agency, LLC (TruStage Tracking Number: GEN-3258327.1-0920-1022). Products and their features may not be available in all states. To help avoid requiring a medical exam, our application asks certain health and lifestyle questions.