The new way to buy life insurance

What used to take weeks can now be done in minutes.
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How we’re changing the game
Fast, easy process

What used to take weeks can now be done in minutes. Our straightforward online application makes it easy to apply—without mounds of confusing paperwork or phone calls with sales agents.

Flexible coverage options

We know one plan doesn’t fit all, which is why we offer a wide range of personalized coverage options. With Ethos, you can customize your policy to get the coverage that fits your needs.

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People before profit

Life insurance is ultimately about securing your family’s financial future. Ethos is dedicated to helping you do just that. We put you first, so you can put your family first.

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Honest advice, non-pushy agents

You don’t need to talk to an agent – unless you want to. Our agents are experts in finding you the coverage that best suits your family’s needs. All of our coverage options are straightforward and simple.

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Price-lock guarantee

Since we offer term and guaranteed issue whole life insurance policies, your rate is locked once you activate your policy. That means it won’t become more expensive as you age or if your health changes.

Get started with an instant quote
No need to speak with an agent on the phone. Take the first step towards protecting your family’s future.