How much life insurance do I need?

A good rule of thumb is getting life insurance coverage that's 10-12 times your income, but it depends on your individual financial circumstances.
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Total= Debt + Income + Mortgage + Education
Total monetary value of debt (student loans, credit cards, etc.)
Income replacement for needed years ($30,000 x 10 years= $300,000)
Any mortgage balances you may have
Anticipated price to pay your children’s tuition

With the average U.S. household income hovering around $60,000 per year it's important to take into account the typical living expenses life insurance payouts can cover:

  1. The median cost of a home in the U.S. is $200,000, which equates to annual mortgage payments of at least $20,000.
  2. The average cost for college tuition inclusive of living expenses is about $25,000 per year.
  3. The average U.S. household has at least $6,000 worth of debt.
  4. The typical cost of assisted living is $3,500 per month, which equates to $42,000 per year.
  5. The average cost of a funeral in the U.S. is $10,000.
Things to consider:
Life expenses to consider
Need help getting started?

Our customer support team is happy to answer any questions you may have. Call or text us at (415) 702-1844 or email

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