How much life insurance do I need?

A good rule of thumb is getting life insurance coverage that's 10-12 times your income, but it depends on your individual financial circumstances.
Two mothers swinging their daughter between them at a park surrounded by trees
Total= Debt + Income + Mortgage + Education
Total monetary value of debt (student loans, credit cards, etc.)
Income replacement for needed years ($30,000 x 10 years= $300,000)
Any mortgage balances you may have
Anticipated price to pay your children’s tuition
Estimate calculator
Do you use nicotine products?
How is your health?
Get your personalized quote
There’s no need to wait to talk to an agent. Compare quotes and policy options instantly.

With the average U.S. household income hovering around $60,000 per year it's important to take into account the typical living expenses life insurance payouts can cover:

  1. The median cost of a home in the U.S. is $200,000, which equates to annual mortgage payments of at least $20,000.
  2. The average cost for college tuition inclusive of living expenses is about $25,000 per year.
  3. The average U.S. household has at least $6,000 worth of debt.
  4. The typical cost of assisted living is $3,500 per month, which equates to $42,000 per year.
  5. The average cost of a funeral in the U.S. is $10,000.
Things to consider:
Life expenses to consider
Need help getting started?

Our customer support team is happy to answer any questions you may have. Call or text us at (415) 702-1844 or email

dad and son building
We take privacy seriously. By using our site you agree to our privacy policy.
© 2021 Ethos Technologies Inc. Ethos operates in some states as Ethos Life Insurance Services. CA license #0L28949; AR license #100164629. Ethos offers policies issued by the following carriers: Banner Life Insurance Company, a Legal & General America company (not available in NY); Ameritas Life Insurance Corp. (not licensed in NY), AAA Life Insurance Company (not licensed in NY, CA Certificate of Authority #07861); and by CMFG Life Insurance Company and TruStage Insurance Agency, LLC (TruStage Tracking Number: GEN-3258327.1-0920-1022). Products and their features may not be available in all states. To help avoid requiring a medical exam, our application asks certain health and lifestyle questions.