Fidelity Life Insurance Review (2026)

About Fidelity Life Insurance

Fidelity Life Association was founded in 1896 and has operated continuously for more than a century, making it one of the longer-standing life insurance providers in the U.S. The company focuses exclusively on life insurance rather than offering a broad mix of property or casualty products.

Fidelity Life is often positioned as an accessibility-focused insurer, offering term and permanent coverage options that may use simplified underwriting instead of a traditional medical exam. Policies are distributed through licensed agents and digital channels, with availability and eligibility varying by state.

Fidelity Life Insurance Review

This review evaluates Fidelity Life using a framework designed to reflect how consumers typically experience and compare life insurance companies. 

Financial Strength and Ratings

Financial strength ratings help indicate an insurer’s ability to meet its long-term policy obligations. AM Best is the only global credit rating agency focused exclusively on the insurance industry, and their ratings generally reflect balance sheet strength, operating performance, and the company’s ability to pay claims over time. Fidelity Life holds the following financial strength rating:

*A- (Excellent) from AM Best.¹  Best’s Credit Ratings provide an independent, third-party opinion of an insurer’s ability to meet ongoing financial obligations.* 

Fidelity Life also has an A+ rating from the Better Business Bureau,² reflecting the company’s responsiveness to customer complaints and business practices rather than financial strength.

Product Mix and Policy Flexibility

Fidelity Life focuses on accessible life insurance coverage, with an emphasis on term and permanent policies that may use simplified underwriting depending on the product.

Its portfolio includes term life policies for income replacement and longer-term protection, as well as whole life coverage designed for final expense coverage. Some policies are structured to accommodate applicants who may not qualify for fully underwritten coverage, though coverage limits and features vary by age and state.

Underwriting Approach

Fidelity Life offers a mix of underwriting paths depending on the policy selected. Some products use simplified underwriting, which typically involves answering health questions rather than completing a traditional medical exam.

Other policies may require more detailed health information, and eligibility can vary based on age, medical history, and coverage amount. As with most insurers, underwriting outcomes influence both approval decisions and final premium rates.

Customer Experience and Accessibility

Fidelity Life distributes coverage through its website and through licensed agents, giving applicants multiple ways to explore policy options. The company positions its application process around clarity and ease of use, particularly for policies that rely on simplified underwriting.

Customer support is available by phone, and policy details, educational resources, and product explanations are accessible online. As with most insurers, overall experience can vary depending on the product selected.

Pros and Cons of Fidelity Life Insurance

Like most insurers, Fidelity Life has strengths that appeal to certain shoppers and tradeoffs depending on coverage needs and expectations. Here are some pros and cons to consider:

Pros of Fidelity Life Insurance

• Coverage options for older shoppers, including senior-focused policies and smaller coverage amounts designed for end-of-life planning.
• Options that may support faster approvals for shoppers who prefer simplified underwriting paths.
• Term and permanent coverage available, giving shoppers a choice between time-limited protection and lifelong coverage.
• Accidental death coverage options are available, including stand-alone accidental death coverage or riders on certain policies.

Cons of Fidelity Life Insurance

• Complaint volume may be a concern compared with other insurers of similar size, based on industry complaint data.³
• Term pricing may run higher than average for some applicants, depending on age and health profile.³
• Coverage limits may feel modest for shoppers who want larger policies, as there are lower maximum coverage amounts on some products.⁴ 
• Product selection may be limiting for shoppers who want universal life or more complex product designs.⁴

Products Offered by Fidelity Life Insurance

Fidelity Life offers term and permanent life insurance options designed to serve a range of coverage needs and eligibility profiles. Product availability, including maximum available coverage, varies by age and state.

Term Life Insurance

Fidelity Life’s term life insurance policies provide coverage for a set period and are commonly used for income replacement, debt protection, or family financial security during working years. Some term products are positioned around streamlined underwriting, which may appeal to applicants seeking a faster approval process.

Whole Life Insurance

Fidelity Life offers permanent whole life coverage designed to remain in force for the insured’s lifetime, provided premiums are paid. These policies build cash value over time and are often used for long-term protection, estate planning, or supplemental financial planning needs.

Final Expense Insurance

The company also offers smaller whole life policies intended to help cover funeral costs and other end-of-life expenses. These policies typically feature lower coverage amounts and simplified underwriting compared with fully underwritten permanent coverage.

Accidental Death Insurance

Fidelity Life offers accidental death coverage, which pays a benefit if death results from a covered accident. This type of policy does not build cash value and differs from traditional life insurance in both scope and underwriting.

Affordability Considerations

Fidelity Life’s pricing structure varies by product type, age, health profile, and coverage amount. Policies that use simplified underwriting may offer convenience, but premiums can differ from fully underwritten alternatives depending on the applicant’s risk profile.

For shoppers who qualify for traditional underwriting elsewhere, term rates may be higher compared with some large, fully underwritten insurers. At the same time, applicants who value accessibility or who may not qualify for fully underwritten coverage may find the tradeoff reasonable. As with most insurers, comparing quotes across carriers is the most reliable way to evaluate affordability for your specific situation.

Ethos vs Fidelity Life Insurance

Ethos and Fidelity Life both aim to make life insurance easier to purchase, but they differ in how coverage is distributed, how underwriting works, and which customers each company tends to serve best.

Distribution and Application Experience

Fidelity Life sells policies through its website and through licensed agents. Depending on the product, shoppers may complete an online application or work directly with an agent to finalize coverage. The experience can vary based on the policy selected and underwriting requirements.

Ethos uses a guided, digital experience to connect applicants with coverage that’s designed to be purchased fully online. Instead of selecting a carrier upfront, buyers complete one application and are matched to an insurer based on their profile, helping streamline the buying process while still accessing coverage from multiple highly rated companies.

Underwriting Approach

Fidelity Life frequently uses simplified underwriting for certain products, which typically involves answering health questions rather than completing a traditional medical exam. Some policies may require more detailed health information depending on the coverage amount and applicant profile.

Ethos also offers coverage options that don’t require a medical exam. Instead, applicants answer health questions when they apply and underwriting decisions are made using those responses along with third-party medical data sources. Coverage amounts and underwriting outcomes vary depending on applicant health and profile.

Best-fit Customer Profiles

Fidelity Life may appeal to shoppers seeking accessible coverage options, including smaller policy amounts or permanent coverage designed for end-of-life planning. It may also suit applicants who prefer working with an agent or who value a company with a long operating history.

Ethos may be a better fit for shoppers who prefer a fully digital application experience, or for those who are seeking expanded permanent coverage options or who may need higher coverage amounts than Fidelity Life currently offers.