Life Insurance Policy

Life insurance helps protect the people who count on you, giving your family financial breathing room if something unexpected happens. Policies come in different forms, and understanding how they work makes it easier to find the right life insurance policy. Here’s a simple guide to the basics, types, costs, and decisions that matter most.

Life insurance policy

Key Takeaways

Life insurance provides money to your beneficiaries if you pass away during the policy.

Term life insurance policies are usually the most affordable choice for most families.

Permanent policies offer lifelong coverage with a cash value component.

Your age, health, and coverage needs can impact your rate.

Getting life insurance quotes online can be quick and easy.

What Is Life Insurance?

Creating a life insurance plan helps protect the people you love from financial strain after you’re gone. You choose the amount of coverage you need, pay for it over time, and if you pass away while the policy is active, your loved ones receive a payout. It gives them the ability to manage expenses, stay in their home, and keep moving forward.

How Life Insurance Provides Financial Protection

When someone passes away, daily life doesn’t pause. Bills still arrive, routines still continue, and big goals still matter. Life insurance helps your family cover those needs during an incredibly difficult moment. It can replace lost income, cover major debts, or simply give your family financial security while they adjust.

Who Needs Life Insurance

Life insurance can make a meaningful difference for anyone whose absence would affect the wellbeing of the people around them. Parents often use it to protect children and give their household stability. Partners rely on it to stay on track with shared plans. Homeowners use it to help their families keep the home. Even people caring for aging parents or supporting loved ones in other ways can benefit from having coverage. Think of it as a way to continue showing up for your family, even when you’re no longer physically there.

Key Terms You Should Know

Here are a few helpful terms to know as you compare life insurance plans. You'll see these words in online quotes and applications:

  • Death benefit: The amount your loved ones receive if you pass away. You may also see it called the coverage amount, face amount, or simply the payout.
  • Premium: What you pay to keep coverage active. Some sites call this your rate, monthly cost, or policy price.
  • Beneficiary: The person or people who receive the money. Often this is a partner, child, or family member, but it can be anyone you choose (as long as there is insurable interest).
  • Term: The length of a term life policy. It’s usually listed as a 10-year, 20-year, or 30-year term, although 15-year, 25-year, 35-year and 40-year options exist.
  • Cash value: A savings-like feature found in certain permanent life insurance policies. Some people think of it as built-up value, policy value, or tax-deferred savings inside the policy. 

Read: Life Insurance for High-Risk Individuals

How Life Insurance Works (In Simple Terms)

A life insurance policy provides a financial payout to your beneficiary if you pass away while your policy is active. You pay for the coverage over time, and in return, your family receives money they can use for immediate needs or long-term stability. The goal is to make a difficult moment a little easier to navigate.

What Life Insurance Typically Covers

A good life insurance plan can help your family with almost any financial need. Common uses include covering daily bills, mortgage payments, childcare, medical expenses, or funeral costs. Many families also use the money to stay on track with long-term goals like education savings or maintaining their home.

Common Exclusions to Know

Most policies pay out for the vast majority of causes of death. A few situations, however, may not be covered. These can include death by suicide within the first two years of the policy, certain high-risk activities if not disclosed on the application, or fraud. Insurance companies outline any exclusions clearly in the policy details so there are no surprises for your loved ones.

Different Types of Life Insurance Policies 

Life insurance offers a few coverage options, each designed to support different obligations. Understanding the broad categories makes it easier to choose the life insurance plan that matches your family’s needs and your long-term financial goals.

Term Life Insurance

Term life Insurance covers you for a set number of years, often between 10 and 30 (although some insurers have coverage for 35 or 40 years). It’s usually the most affordable life insurance policy.

You can get strong protection during the years when you have the most financial responsibilities, like raising children or paying down a mortgage. If you pass away during the term, your family receives the payout.

Two variations you may see include:

  • Decreasing term: Coverage shrinks gradually over time, often alongside a specific debt like a mortgage. Some people choose it when their financial obligations naturally get smaller each year.
  • Return-of-premium (ROP) term: This option typically costs a bit more, but if you outlive the policy, you get back the money you paid in. It appeals to people who like the idea of receiving something back if they outlive the term.

Whole Life Insurance

Whole life insurance provides lifelong coverage with premium payments that stay level. It also builds cash value at a guaranteed rate, which you can access during your lifetime. Because of these guarantees, whole life typically costs more than term life.

A common subtype is final expense or burial insurance, which is simply a small whole life policy designed to help cover funeral costs and end-of-life expenses.

Universal Life Insurance

Universal life insurance is permanent coverage that offers flexibility in how you pay premiums and how your policy can grow over time. Instead of fixed guarantees, it gives you more control and more choices. The main subtypes include:

  • Guaranteed Universal Life (GUL): Focuses on guaranteeing the death benefit to a certain age. It has little to no cash value and is often viewed as a lifetime version of term coverage.
  • Traditional Universal Life (Fixed UL): Credits interest at a declared rate set by the insurance company. Cash value can grow at a modest pace, and premiums can be adjusted within certain limits.
  • Indexed Universal Life (IUL): Ties cash value accumulation potential, in part, to the performance of a market index. It offers more growth potential than fixed UL but still protects your savings from market losses.
  • Variable Universal Life (VUL): Allows cash value to be invested in market-based subaccounts. This brings growth potential along with more financial risk, since values can rise or fall with the market.

Supplemental or Specialized Coverage

Some policies are meant to add extra protection but aren’t full replacements for traditional life insurance. The most common is accidental death and dismemberment (AD&D), which pays a benefit for certain injuries or accidental death. It does not cover death from illness or natural causes, so most people use it as a supplement rather than their primary policy.

Read: Final Expense Life Insurance for Seniors

Instant, No-Medical-Exam Life Insurance Options

Many people want coverage without scheduling a medical exam or dealing with long wait times. Several types of life insurance offer quicker decisions by relying on health questions, data checks, and simplified underwriting. These options can be helpful for people who want a faster, more convenient way to get coverage.

Simplified Issue Policies

Simplified issue policies skip the medical exam and rely on a short set of health questions, along with electronic checks of prescription history and other data. Coverage amounts are typically lower than fully underwritten policies, but many applicants appreciate the faster, more streamlined process.

Guaranteed Issue Policies

Guaranteed issue policies are designed for people who may not qualify for other types of coverage because of age or health. They require no medical exam and no health questions. Coverage amounts are smaller and costs are higher, but approval is almost always guaranteed. People often choose these policies to help cover final expenses.

Instant-Decision and Accelerated Underwriting

Some companies use modern underwriting tools to approve many applicants right away. This approach uses health questions and digital checks to make decisions in minutes rather than weeks. In most cases you won't need to undergo a medical exam; just answer health questions during the application process.

Who These Plans Are Best For

No-medical-exam policies are helpful for people who want coverage quickly, have busy schedules, or prefer not to undergo a physical. They can also be a good fit for young, healthy applicants who want fast approval or older adults who may not qualify for fully underwritten coverage.

Term Life vs Whole Life Insurance

Term life and whole life sit at opposite ends of the coverage spectrum. Term life focuses on strong, affordable protection for a set number of years, which works well when your biggest financial responsibilities are temporary. Whole life takes the longest view, offering guaranteed lifelong coverage and a cash value component that grows steadily over time.

Comparing the two helps you understand the range of options available, from simple and budget-friendly to permanent and more comprehensive.

Key Differences at a Glance:

FeatureTerm Life InsuranceWhole Life Insurance

Coverage Duration

Covers you for a set period of time, typically between 10 and 30 years.

Provides lifelong coverage as long as premiums are paid.

Cost

Usually the lowest-cost option.

Higher cost because it includes lifelong protection and cash value.

Cash Value

None, designed for protection only.

Builds cash value at a steady, guaranteed rate.

Flexibility

Simple structure with limited customization.

More long-term control through cash value and policy features.

Payout Timing

Pays a benefit only if you pass away during the term.

Pays a guaranteed benefit whenever you pass away.

Best For

Families, homeowners, and anyone needing strong coverage on a budget.

People who want lifetime protection along with steady cash value growth.

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Life Insurance Riders and Optional Add-Ons

Life insurance riders let you customize your policy to better fit your family’s needs. They add benefits or extra protection to your base coverage, giving you more control over how your policy works in different situations.

What Riders Do

Riders offer added support beyond the standard death benefit. Some give you access to part of your benefit early if you face a serious illness. Others extend coverage to children, protect your policy if you become disabled, or create financial flexibility during unexpected events. Because they add value to the policy, most riders come with an additional cost.

Common riders you may see include:

When Riders Make Sense

Riders can be helpful when you want extra layers of protection without buying a separate policy. They may be worth considering if you have young children, want coverage that adapts as your life changes, or like having options for unexpected health or financial situations. Some people add riders for extra reassurance; others prefer to keep their policy simple and stick with core coverage.

Read: Is Life Insurance Worth It?

How the Life Insurance Application Process Works (Underwriting)

Underwriting is the process life insurance companies use to understand your health and lifestyle so they can offer you the right rate and confirm that you qualify for coverage. For many people, the process is quick, especially when modern digital tools are involved.

What Insurers Evaluate

To determine eligibility and pricing, insurers look at the information you provide in your application. That typically includes your age, health history, prescriptions, tobacco use, and a few questions about your day-to-day lifestyle. They may also review electronic records, such as prescription databases or past insurance applications, to make the process more accurate and efficient.

Medical Exam vs. No-Exam Options

Some policies require a brief medical exam, but many rely solely on health questions and digital checks. No-exam options are common for younger or generally healthy applicants and can lead to much faster decisions. Even when an exam is required, it’s usually quick and handled by a medical professional who comes to you.

Typical Approval Timelines

Approval can happen in minutes for applicants who qualify through instant-decision or accelerated underwriting. Others may be reviewed by an underwriter, which can take a few days. If a medical exam or additional records are needed, the process can take longer.

Read: Life Insurance for Family

Life Insurance Costs: What You Can Expect to Pay

Life insurance costs vary from person to person, but understanding what affects your rate can make the process feel more predictable. Companies look at your age, health, lifestyle, and the type of policy you choose to estimate your overall risk. The goal is to match you with coverage that fits both your needs and your budget.

Average Monthly Cost by Age

Life insurance generally costs the least when you buy it in your 20s or 30s. Rates rise steadily in your 40s and 50s as health risks become more common, and they increase more sharply in your 60s and beyond. Even a small difference in age can affect your rate because insurers price coverage based on lifetime risk. Many people buy coverage earlier to secure lower long-term pricing.

To illustrate the pattern, here are average monthly costs for a 20-year, $500,000 term life policy for a healthy nonsmoker:

AgeAverage Monthly Cost

30

$15 - $18

40

$23 - $28

50

$53 - $68

60

$138 - $196

70

$665 - $808

Factors That Make Premiums Higher or Lower

Several factors play a role in how much you pay for life insurance, including:

  • Age, since rates increase as you get older
  • Overall health and any medical conditions
  • Tobacco use, which can significantly raise rates
  • How much coverage you choose
  • The length of your term or type of permanent policy
  • Lifestyle factors such as dangerous hobbies or certain occupations

Each company weighs these factors differently, but the pattern is consistent: lower risk usually means more affordable coverage.

How Health Affects Your Rate

Health is one of the strongest predictors of cost. Applicants with conditions like high blood pressure, diabetes, or heart concerns may pay more, while those with good checkups and stable health histories often qualify for lower rates. Even if you have a medical condition, you can still qualify for coverage, and many companies offer options for people with varied health profiles. 

Why Life Insurance Costs Increase With Age

As people get older, the chances of developing health issues naturally rise. Life insurance pricing reflects that. Buying coverage earlier helps lock in lower rates for the length of the term, which is one reason many people choose to get life insurance before major life events or health changes occur.

Read: What is Whole Life Insurance and How Does it Work

Life Insurance Quotes: How to Compare and What to Look For    

Comparing life insurance quotes is one of the easiest ways to understand your options. Quotes give you a quick look at what a policy might cost and how different coverage amounts or policy types fit your budget. A few pieces of basic information are usually enough to get started, and getting a life insurance quote is the quickest way to understand your coverage costs. You can get a free quote from online platforms such as Ethos. 

What Information You Need to Get a Quote

Most companies ask for a small amount of personal and health information so they can estimate your rate accurately. You can expect to share details such as:

  • Age and gender
  • General health and any medical conditions
  • Tobacco use
  • Amount of coverage needed
  • Length of your term, or the type of permanent policy you’re considering

This helps insurers match you with a rate that reflects your overall risk and coverage goals.

How to Compare Life Insurance Quotes Effectively

When reviewing quotes, make sure each one reflects the same coverage amount and policy type so you’re comparing similar options. How much you pay for coverage matters, but it shouldn’t be the only factor you look at. Pay attention to how long the rate is guaranteed to stay the same, any features that come included, and whether the company offers room to adjust your policy as life changes. It’s also worth looking at how the insurer handles underwriting and claims.

The lowest price isn’t always the best fit if it means giving up flexibility or long-term value. The best option is life insurance that fits your needs and budget.

Read: Joint Life Insurance Policy

How the Life Insurance Claim Process Works

When a loved one passes away, the life insurance claim process is designed to be as straightforward as possible. Beneficiaries contact the insurance company, submit a claim form, and provide a copy of the death certificate and any other requested paperwork. Once the company reviews the information, the benefit is paid directly to the people you’ve chosen.

Filing a Claim

To start a claim, beneficiaries usually notify the insurance company online or by phone. They’ll be asked to share basic details about the policyholder and submit a claim form along with official documentation, such as the death certificate. Most insurance companies have teams dedicated to guiding families through this step.

What Insurers Review and Verify

Insurers verify the policyholder’s information, review the cause of death, and confirm that the policy was active and in good standing. They may check application details or investigate if the death occurs within the policy’s contestability period, but most claims move forward without issues.

Claim Timelines

Once everything is submitted, many companies process claims quickly, often within a few days. If more documentation is needed or the claim falls within the contestability period, the review may take longer. Beneficiaries are usually kept informed throughout the process.

Why Claims Get Delayed or Denied

Delays often happen when paperwork is incomplete, when additional medical records are needed, or when the death occurs early in the policy. Claims may be denied if premiums weren’t paid, if the policy lapsed, or if the application contained major inaccuracies. Clear information and up-to-date records help the process run smoothly for your loved ones.

Read: Life Insurance for Cancer Patients

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Expert Tip

I’m 29 and perfectly healthy with no medical issues. Do I really need to buy life insurance at this stage, or should I wait until I’m older or actually have a family?

Even though you don’t have a family yet, it’s still worth considering life insurance now since you’re young and healthy. Rates are usually lowest in your 20s and early 30s, and you can lock them in for decades. You can still use coverage to help someone you care about today, like a niece or nephew, and it ensures you’re protected before any future health changes or major life events.

Noby Bakshi

Noby Bakshi

Senior Director Life Underwriting

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Key Decisions When Buying Life Insurance

Choosing life insurance is easier when you understand the key decisions that guide the process. These choices help you match your policy to your family’s needs, your budget, and the kind of support you want to leave behind.

What Life Insurance Is Used For

Life insurance can step in to support your family's financial stability during a difficult time. Many families use the benefit to cover daily bills, pay off a mortgage, cover childcare, or stay on track with long-term goals. It can also help with funeral costs, medical expenses, and other end-of-life needs. Some people use it to leave a gift to someone important or to create long-term stability for the next generation. 

When Should You Buy Life Insurance?

People often buy coverage at different stages of life for different reasons. Here are a few common buying points:

  • Your 20s and 30s:

    Buying coverage earlier usually means lower rates and more affordable policies. Even if you don’t have dependents yet, having a policy in place protects the people you care about and locks in pricing before any future health changes.

  • When you have kids:

    Children rely on your income for everything from daily care to future opportunities. Life insurance helps your household maintain stability and supports long-term goals like education and housing.

  • Later in life:

    Your needs may shift as you approach retirement. Some people want coverage to help with final expenses, provide income support for a spouse, or leave something meaningful behind.

  • After major life events:

    Events like marriage, buying a home, welcoming a child, starting a business, or taking on new debts are all moments when people reassess their coverage needs.

Read: Life Insurance for Young People

How to Choose and Manage Your Beneficiaries

Beneficiaries are the people or organizations who receive the payout. They can be family members, close friends, or anyone else you want to support. Here are the key things to know:

  • Primary and contingent:

    Primary beneficiaries receive the benefit first. Contingent beneficiaries receive it only if all primary beneficiaries have passed away.

  • Updating your choices:

    It’s important to review your beneficiary choices over time. Major life events like marriages, births, divorces, and new relationships need to be considered so your policy reflects your current wishes.

  • Common mistakes to avoid:

    Some people forget to name contingent beneficiaries, choose minors without naming a guardian or trust, or never update beneficiaries after major life changes. Clear, up-to-date information helps ensure the benefit

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How to Choose the Right Life Insurance Policy

Your ideal policy depends on your goals, budget, and stage of life. You can explore this on your own or talk with an insurance agent if you need help. Here are a few considerations to help you decide what kind of insurance you need:

  • How much coverage you need:

    Think about how much your family would need to stay financially steady if something happened to you. That includes everyday expenses, debts, childcare, housing, and future goals. When comparing life insurance plans, think about how each one would support your household if something unexpected happened. You can use an online life insurance calculator to help you find a good starting point.

  • What you can afford:

    Choose an amount you can comfortably afford over time. Term life often offers the most coverage for the lowest cost, while permanent policies offer lifelong protection at a higher price.

  • Policy type:

    Term life works well for many families, especially during their highest-responsibility years. Permanent life may be a better fit if you’re looking for lifelong coverage, the potential for cash value accumulation, or long-term planning options.

  • Company research:

    Take a moment to review a company’s financial ratings, customer reviews, underwriting approach, and claims support. These details can help you choose a provider that aligns with your expectations. You can review this on your own or talk with an insurance agent if you want help understanding specific policy features.

FAQs on Life Insurance

Life insurance can help provide financial support to the people you care about if you pass away. It can help cover daily expenses, pay down debts, or keep long-term plans on track during a difficult time. The goal is to give your loved ones stability when they need it most.

The amount of life insurance coverage you need depends on your income, debts, and how much support your family would need without you. Many people choose enough to cover living costs, childcare, housing, and future goals. A simple starting point is several times your annual income, adjusted for your situation and the plans you have to support your family's future.

Most people choose a term that lasts through major financial responsibilities, like raising children or paying off a mortgage. Terms of 20 and 30 years are common because they offer protection during peak earning years, when loved ones rely on your income the most.

Read: 30 Year Term Life Insurance

Yes. Many people with health conditions can still qualify for coverage. Your rate may be higher depending on your medical history, but insurers often offer options for a wide range of situations. The application process helps determine where you qualify.

The cost of life insurance generally increases as you get older because health risks rise over time. Buying coverage earlier helps lock in lower rates, even as you age. Many people choose to secure coverage before major life changes or potential health issues occur.

Read: How to Buy Life Insurance

In most cases, the death benefit is not taxed when paid to beneficiaries. There are a few exceptions, such as interest earned on the payout, or situations involving certain types of estates or trusts. For most families, the full amount is received tax-free.

Yes. Life insurance can provide liquidity for estate expenses, help equalize inheritances, or support long-term family goals. Some people use it to cover taxes or debts so assets aren’t sold quickly. It’s often used alongside other planning tools to shape what happens to your estate while still protecting your loved ones. A financial advisor can help with detailed estate or financial planning guidance.

It is possible. Denials usually happen when health concerns, risky activities, or incomplete application information affect eligibility. Even if you’re denied by one company, others may offer alternatives, including options that use fewer health requirements. You can also consider a guaranteed issue policy, where approval is almost certain.

The death benefit is the amount paid to your beneficiaries when you pass away. Cash value is money that can grow inside certain permanent policies while you’re alive. You can borrow from or withdraw the cash value, but doing so may affect the final payout.

If you miss a payment, many policies offer a grace period to catch up. If the policy lapses, your coverage ends and your beneficiaries won’t receive a payout. Some policies allow reinstatement within a set time, often requiring back payments and proof of insurability.

Many term policies allow conversion to a permanent policy within a specific window. This lets you extend coverage for life without undergoing a medical exam. Details vary by company, so it’s helpful to check your policy for deadlines and available options.

Yes. You can update beneficiaries at any time by contacting your insurance company or using their online account tools. It’s a good idea to review your choices after major life changes so your policy reflects your current wishes.

Yes. Most life insurance policies cover death from illness, medical conditions, or natural causes.Exclusions are rare and usually apply only in the early years of the policy or in cases of fraud. Families are typically protected against the most common causes of death.

Read: Life Insurance Exclusions

Yes. Most policies cover accidental death, and some include additional benefits through an accidental death rider. Separate AD&D policies offer extra coverage for certain injuries or accidental deaths, but do not replace traditional life insurance.

Yes. Many companies offer no-exam options that rely on health questions and digital checks instead of an in-person exam. These policies may have faster approvals and lower coverage amounts. Eligibility depends on your age, health, and overall profile.

Approval times vary. Some applicants qualify instantly through digital underwriting, while others may wait a few days for review. If a medical exam or additional records are needed, it can take longer. Many companies now process applications faster than people expect.

You can own more than one policy, with benefits designed to generally complement each other.Insurers may ask about existing coverage to ensure the total amount matches your financial needs. People often use multiple policies to layer coverage during different stages of life.

Claims are often processed quickly once paperwork is complete. Delays can happen if documents are missing, if the death occurs within the contestability period, or if additional records are needed. Keeping beneficiary information current helps make the process smoother.

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Nichole Myers

Nichole Myers

Chief Underwriter

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Laura Heeger

Laura Heeger

Chief Compliance & Privacy Officer

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Dec 06, 2025