Fast, simple life insurance

Life insurance is your smartest resolution. And with Ethos, you can apply in minutes. Life insurance should be affordable, accessible, and honest, because it protects families when they are most vulnerable. So we made Ethos for people like Dean, who always put their family first.

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Get a personalized life insurance quote in seconds
No need to wait around for an agent to call you. Compare quotes and policy options in seconds, then select the plan that works best for you.
Why thousands of Americans choose Ethos
Ethos has redesigned the life insurance application process from start to finish to make it accessible and transparent for everyone. Because protecting your family should be this simple.
Fast, easy, free application

Our straightforward online application can be completed in minutes—without confusing paperwork or phone calls with sales agents.

Affordable, personalized coverage

We offer a wide variety of coverage options to fit your budget and give you the coverage you need.

No pushy agents or hidden fees

Our team of agents is salaried, so you don’t have to worry about being upsold on an expensive policy by a commissioned salesperson.

Money back guarantee

If you’re not happy with your policy or change your mind in the first 30 days, we’ll refund your payment in full.

No cancellation fees

You can cancel your coverage at any time, with no extra fees.

Backed by financial giants

Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms.

How it works
We’ve simplified the application process. Get covered in 3 simple steps.
1
See your options
Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.
2
Apply in minutes
After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 10 minutes.
3
Get your decision
Our underwriters will review your application and present your options. It’s that simple.