A new sense of mortality—and urgency
The untimely death of a loved one once seemed like a remote possibility. But the pandemic has brought a new awareness of how vulnerable life can be. Numbers from LIMRA tell the story:
Type “funerals” into the search field at GoFundMe and scroll the endless tales of the unexpected loss of a loved one, compounded by an acute financial crisis. The truth is, life can be breathtakingly uncertain. But the financial impact of a loss can be avoided with life insurance.
Bottom line: Millions of Americans lack critical life insurance. But today, getting coverage is simple with Ethos. That means when you share Ethos with your customers, it’s a great opportunity to help move them from inaction to protection.
You’ll hear lots of reasons why customers put off buying life insurance. Here are five of the most common, with tips on how you can respond:
Make sure your client’s family never has to turn to an online fundraiser if the unthinkable happens. In the Ethos agent portal, you’ll find everything you need to help your clients get life insurance protection:
Just getting started with Ethos? Find the support you need to scale your business in our resources section