Identify the leads who were interested and the Ethos value prop could resonate with them. Leverage this email to restart the conversation with them.
Subject Line An exciting new option for fast, affordable life insurance
Pre Header Protect your family with instant coverage from Ethos We now offer instant coverage to protect your family in minutes
Body Copy: Hi [FirstName],
[YourName] from [Agency Name] here.
We’ve been in touch about life insurance before. Maybe the time wasn’t right—or the offer.
But today, I have an exciting online option that I think you’ll be interested in through Ethos. The application takes about 10 minutes to fill out, for coverage up to $2M.
[Add personalized link to Ethos application]
Here’s what you need to know: It’s a 100% online application. That means no medical exams, blood draws, or intrusive home visits, just a few health questions.
Most people are approved instantly, even with health conditions. If you like what you see, you can activate your policy and be covered immediately.
Ethos works with trusted, top-rated insurance companies, so you can feel confident you’ve made the right choice.
Get a free quote and apply now. In just a few minutes, you could get the peace of mind that comes from knowing your whole family is protected for as long as they need.
Get this important item checked off your list now!
Ethos will help you keep the conversation going with existing leads if you can’t close them right away. Also, take a look at your old leads to identify those individuals who fall into this price-sensitive bucket and reach out to them with this new offer from Ethos.
Subject Line A more affordable life insurance option that’s faster than ever
Pre Header An exciting new opportunity to get more coverage for less—in about 10 minutes!
Body Copy Hi [FirstName],
[YourName] from [Agency Name] here. Hope all is well! We recently spoke about your life insurance and although we did not have a fit for your needs before, I have an exciting new option for you today.
Through Ethos, you can now apply for lower-cost life insurance protection—at coverage amounts up to $2 million!
[Add personalized link to Ethos application]
Here’s what you need to know:
It’s a 100% online application that takes just minutes to fill out, with no medical exams ever, just a few health questions.
Most people are approved instantly, even with health conditions. If you like what you see, you can activate your policy and be covered immediately.
Ethos works with trusted, top-rated insurance companies, so you can feel confident you’ve made the right choice.
Get a free quote and start the application now. You could get affordable life insurance protection for your family checked off your list in the next few minutes!
[Apply now]
Template #1: General-focused
Subject Line There’s a brand new option to get the full coverage you need
Pre Header Instant, affordable life insurance up to $2M? Yes, please!
Body Copy Hi [FirstName],
[YourName] from [Agency Name] here. We worked together to secure essential life insurance protection for your family. And I’m reaching out with some great news.
We now offer a way to get the full amount of coverage your family needs, through a company called Ethos. It’s an affordable new option that takes just minutes and provides up to $2M in coverage with no medical exam, ever.
[Add personalized link to Ethos application]
The 10X Rule of Thumb
Every family is unique, but a general industry rule of thumb says you should have coverage equal to 10x your combined annual salary. Why so high? Because life is expensive. In fact, 44% of American families would experience financial hardship within six months of the death of the family breadwinner.
With life insurance, it doesn’t have to be that way. Join the ranks of American families who can go to bed at night with peace of mind, knowing they’re protected financially if something goes wrong.
Here’s a little more about Ethos:
They offer a 100% online application. That means no medical exams, blood draws, or intrusive home visits, just a few health questions.
They approve most people instantly, even with health conditions. If you like what you see, you can activate your policy and be covered immediately.
They only work with trusted, top-rated insurance companies, so you can feel confident you’ve made the right choice.
[[Get a free quote and apply now here: Add personalized link to Ethos application]
Template #2: Mortgage-focused
Subject Line A brand new way to get total mortgage protection
Pre Header Instant, affordable coverage for the full mortgage amount? Yes, please!
Body Copy Hi [FirstName],
[YourName] from [Agency Name] here. We worked together to secure some essential mortgage protection for your family through life insurance. And I’m reaching out with some great news.
We now offer the opportunity to get the full amount of coverage your family needs, using life insurance through Ethos. This affordable new coverage option takes just minutes with no medical exams, ever.
[Add personalized link to Ethos application]
The need for full mortgage protection
The sad fact is, 44% of American families would experience financial hardship within six months of the death of the family breadwinner.1 The mortgage is typically the family’s biggest monthly bill—and the hardest one to cover.
With full mortgage protection, it doesn’t have to be a concern. Join the ranks of American families who can go to bed at night with peace of mind, knowing they’re protected financially if something goes wrong.
Here’s a little more about Ethos:
They offer a 100% online application. That means no medical exams, blood draws, or intrusive home visits, just a few health questions.
They approve most people instantly, even with health conditions. If you like what you see, you can activate your policy and be covered immediately.
They only work with trusted, top-rated insurance companies, so you can feel confident you’ve made the right choice.
[Get a free quote and apply now here: Add personalized link to Ethos application]
Subject Line We now offer more mortgage protection options!
Pre Header New opportunity to get full mortgage protection using life insurance
Body Copy Hi [FirstName],
[YourName] from [Agency Name] here. We recently worked to provide your mortgage protection needs, and I have some exciting news for you.
I can now offer you a quick and easy way to get additional mortgage protection—potentially for the remaining amount of your mortgage that we did not cover with your current policy—using life insurance through Ethos.
[Add personalized link to Ethos application]
Here’s what you need to know:
It’s a 100% online application for life insurance that takes just minutes to fill out, with no medical exams ever, just a few health questions.
Most people are approved instantly, even with health conditions. If you like what you see, you can activate your policy and be covered immediately.
Ethos works with trusted, top-rated insurance companies, so you can feel confident you’ve made the right choice.
Get a free quote and apply now. You could get full mortgage protection checked off your list in the next few minutes!
[Apply now]
Subject Line We now offer more mortgage protection options!
Pre Header New opportunity to get full mortgage protection using life insurance
Body Copy Hi FirstName,
YourName from Agency Name here. We spoke recently about your mortgage protection needs, and I have some exciting news for you.
I can now offer you a quick and easy way to get mortgage protection—potentially for the total amount of your mortgage—with life insurance through Ethos.
Personalized link to Ethos application
Here’s what you need to know:
It’s a 100% online application that takes just minutes to fill out, with no medical exams ever, just a few health questions.
Most people are approved instantly, even with health conditions. If you like what you see, you can activate your policy and be covered immediately.
Ethos works with trusted, top-rated insurance companies, so you can feel confident you’ve made the right choice.
Get a free quote and apply now. You could get full mortgage protection checked off your list in the next few minutes!