Life insurance, the human way.

We built Ethos to make it faster and easier to get term life insurance. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

father and son building
light bulb icon
Life insurance 101
Learn more about life insurance, how it works, and how to pick the best policy for your family.
money icon
Calculate your needs
Use our simple online calculator to find out how much life insurance you may need to protect your family.
plans icon
Our plans
Learn more about what we offer and how to personalize your coverage.
Why thousands of Americans choose Ethos
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard Pula
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
It was the easiest transaction ever
It was the easiest transaction ever! I loved getting this insurance policy! I still work full time and I saved a lot of time! Excellent!!
Wendell Malphrus
via Trustpilot
Great experience from start to finish
Great experience from start to finish. Would totally recommend this process to anyone. Thanks for helping
Richard Pula
via Trustpilot
I loved working with Ethos
I loved working with Ethos. They are professional, timely, honest, and quick to respond to my questions and concerns. I was really pleased with the service I received through working with them. Thanks for helping me get insured, Ethos!
M. F. Cook
via Trustpilot
Quick, Honest, Stress Free
Quick, honest, and zero stress. Compared to traditional agents, a no-brainer. As advertised!
Josh
Featured in
VentureBeat
CNBC
Business Insider
Bloomberg
TechCrunch
Yahoo! Finance
Forbes
Fortune
Get a quote
See a range of personalized price estimates in seconds.
Gender
Health
Nicotine use?
Explore your coverage options
Adjust the coverage amount and term length to find a plan you like. Then apply online (with no obligations) and get your real rate.
The estimated monthly rate for this policy is:
From
To
Coverage amount
$500,000
 
 
 
 
Term length
30 years
 
 
 
 
Please note that all prices quoted are subject to change, including due to underwriting.
Life insurance protects their future.

If you were to pass away, your loved ones don't just lose you, they also lose the financial support you provide. A term life insurance policy can help your family maintain the lifestyle they've grown to love and provide long-lasting financial security. Your family can use the payout to help cover everyday living expenses and just about anything else they need, such as:

  • Funeral costs
  • Mortgage or housing costs
  • Medical expenses
  • Retirement income
  • Your student loans or children's college tuition
  • Debts
mother kissing daughter on the cheek
Insure your life. In 3 simple steps.
Ethos makes it easy to apply for a plan that protects the people you care about most.
1
See your options
Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.
2
Apply in minutes
After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 10 minutes.
3
Get your decision
Our underwriters will review your application and present your options. It’s that simple.
Need help getting started?

Our customer support team is happy to answer any questions you may have. Call us at (415) 322-2037 or email support@ethoslife.com.

father and son
The Ethos difference:
fast icon
Fast and easy process
We offer flexible policy options to fit your life, and our simple online application takes just a few minutes, not weeks. So you can get back to what’s important.
people icon
People before profit
It’s our top priority to create a policy that’s tailored to your individual needs—always. Plus, our team of licensed agents is salaried, so you don’t have to worry about being upsold by a commissioned salesperson.
A+ rated icon
Trusted by thousands
We have an ‘Excellent’ rating from Trustpilot with 4.6 stars and an A+ rating from the Better Business with zero customer complaints. That’s why thousands of Americans choose Ethos.
shield icon
Industry-leading partners
We work with Legal & General America, RGAX, Assurity Life Insurance Company, and Munich Re to offer you the best life insurance plan.
How much can I expect it to cost?

The cost of your policy can vary based on several factors, including the term length and amount of coverage, in addition to your gender, age, health, and lifestyle.

With Ethos, you can customize your policy by choosing 10-30 year term lengths and $100,000- $1,000,000 in coverage. Your monthly rates stay the same throughout the entire duration of your term.

Sample price chart
Sample monthly rates for a healthy 35-year-old female non-smoker
Our commitment to you

Ethos was built with one goal: protect millions of families by providing access to affordable, straightforward life insurance. From streamlining the application process to offering flexible policy options, everything we do is centered on helping you protect your family. So you can get back to what matters.

Father Tickling His Sons In Bed
We use cookies to improve your experience on our site and collect data and personal information, all as described more fully in our privacy policy. By using our website, you agree to our use of cookies and our privacy policy.